Business Review: Fleet Utilization, Cash Flow, and Sales Strategy

Good.

Um, we went to an FC Cincinnati game on Saturday.

That's fun.

It was the most fun.

Yeah.

We had seats on the field next to the bench, next to the players' bench. And I mean, Electric.

Yeah, I was gonna say, that's a, that's a sick experience. What's their stadium like?

Uh, so the MLS mandates that all of the stadiums in MLS be small, so like 30,000 people or smaller. Theirs was a sellout crowd. Every game sells out. They scored 2 goals in the last like 10 minutes.

Um, oh wow, that's a nice stadium.

Yeah, it's brand new.

UL Stadium. Yeah, yeah. Um, yeah, that's fun.

It was so much fun. Like, I would say when you come out, we should go to an FC game instead of— yeah, because it's so much fun.

When does their season run?

Home opener was Saturday.

Okay. Um, let's see. Yeah, I've only ever been to one, uh, like professional soccer game. I went when the, uh, they were doing— what was it, the— what's the, the CONCACAF Cup? And they had so much fun. Yeah, that was, that was a good time.

Um, yeah, I went to CONCACAF, um, the year we won in 2017 before I moved here.

Okay. Yeah.

Before I moved to Los Angeles, that is. Here, here being Los Angeles where I presently am. I'm at Shutter's— I'm at Shade. I'm down the street. You're right there.

Let's get together. No, JD. Oh yeah, I hear the echo. You hear me?

Um, uh, okay. Pacing behind. Wait, what are you gonna do? When does Sam go back?

Um, 3 weeks, 2 and a half weeks from now.

Well, what's your plan?

Um, my sister is going to nanny for us. So she's got 2 weeks and then a 2-week spring break and then 2 months. So my sister's gonna nanny for those 2 weeks. Then Sam has 2 weeks spring break and then my sister might nanny for us the 2 months. TBD. Otherwise we'll have to find someone. But it's hard to find a daycare if you're only gonna be in there for 2 months. So like, we're kind of SOL there, and we don't know if Sam's going back or not, so we're not gonna try to do that whole thing.

Yeah. Okay. Um, let's start pace. Avon. I mean, the— just the utilization, it's just fucking mind-blowing.

Yeah, we're, um, so part of the revenue issue with that 1.9 number— we would be at that 1.9 number if it wasn't February, to be fair.

It's fine.

But the point being, like, all this work we did around getting to this 1.9 number because we thought it was defensible, like, that is holding true. And we can see why there's so much more upside from that 1.9 number. It's just we're not hitting it, um,

for one— again, I know I started out by saying revenue, but I pivoted to just like Avon utilization, right? Avon, the fleet utilization across the whole company, it's 41%. It's fucking crazy, right? Well, we cannot

Yeah, I mean, we're continuing to sell units down, but it doesn't seem to be fixing the problem. It's not fixing the problem, right? We're just like, we're setting a lower base on which to hit these same utilization numbers at this point.

Looks like apostrophe— that deal they just signed is got a truck booked for— was that tomorrow? So that's at least somewhat encouraging.

That's good. And then we've got— we do have more trailer utilization starting in March. I know we have 3 Lincoln Lawyer trailers going out today. I know, so It doesn't matter.

I can— it doesn't matter. Like, the, the aggregate utilization of the fleet will be still sub-45% at that point in time, barring some, like, unforeseen— which is possible, it theoretically happens, but it's like, we are about to enter into what had historically been over the 15-year period a big month. March has for 15 years been a big month. It's been one of the high points in the bimodal distribution, right, of months, right? And at the end of the day— and I have— this is maybe like self-touch, like comforting self-touch type talk, but it's like at the end of the day Maybe the best we could hope for is to have demonstrated we've smoothed the revenue curve.

Yeah, yeah, because we have like— we have overlapping seasonality curves, it seems like.

Okay, I— there's no other insights that I can glean from— I mean, like -coded TV falling off is not great. That it's happening at the same time that, um, fucking trailers are going— around the same time that trailers are going out is fine.

Yeah, but then like, then The Voice is gonna come back. It's like all these— we have just these things, and then Julie's gonna hold it up. It's like, look how good I'm doing. But that's the under— it's the— it

doesn't— it doesn't matter. You never eclipsed 60%. It doesn't matter. It does not fucking matter. And so really, on the aggregate, it's like there is still room. Clearly there is still room. Like, to your point, look at all that upside. But like, and who knows, maybe around the World Cup, like, we will see this, like, swell— upswell, like but won't be sustainable, won't be anything but a blip. It won't be anything but a, like, kind of one-time special event and demonstrate what theoretical performance could be like around the Olympics.

Well, you say it's a one-time blip. It's almost like this business is just at this point built on chaining together one-time blips. One-time opportunities because you get like Fallout held up as a one-time opportunity and then you get Yellowstone and you get like— we need to figure out how to find more of these one-time blips and like chain them together.

It is chaining them together and I think High Potential rolling into It's Always Sunny, although they are not taking as many trailers this year Right. Like, um, or fucking Lincoln, whatever it was. It used to be— it was Dexter rolling into Lincoln Lawyer. That was neat.

Yeah.

Um, but like, I agree, it is just like daisy chaining kind of the opportunities, and you're really hoping that the versatile piece— because all I am talking about is the number of ro— the count of rolling stock assets currently on rent. Like, right, the production supply piece is, is separate, but like something— I'm gonna send you a video I got from a friend who inexplicably rents a Suburban from us whenever they need it. He's a preeminent, like, event planner. Um, he sent this to me at 6:30 this morning. Bear in mind, I have not been to Satakoi since probably November.

Yeah.

All right, let me send it to you.

Who sent you this?

A friend. That's renting a Suburban from us for a week. And I'm like, did you get a good price? And he's like, oh yeah, Megan always takes care of me. But I was like, but did you get a good price?

Like, wait, why did he zoom in on the parking rates?

I don't know, I think he was just like showing me where he was and being silly, who knows. But

It's a lot of vehicles.

That's what I'm talking about. It's like, it's a lot of vehicles. This is, this is what's been bouncing around today.

So, okay,

um, cash flow incrementally better.

I agreed. Uh, Christy asked me— I'm going to lunch with Christy tomorrow.

She told me she's going to bully you into paying tomorrow.

Yeah, I'm, I'm already prepared to pay tomorrow. Yeah. Um, shouldn't be an issue. I mean, March is what March is. We'll hopefully be able to make it work, but I feel like we're pretty— we're making it by the skin of our teeth right now for February. And then we got more of a payment in March. So

sorry. What's the— what's the takeaway here? That we're running it, we're running it hot.

Yes, that we're running it hot. Not, not to blow you away or to like shatter the illusions you had of, uh, successful cash forecasting. Yeah. But we, I, I'm not necessarily wary of it. Um, but I'm tracking for it. We may have to sacrifice. Yeah. We'll have to sacrifice other places. Uh, the rents and those kind of items, just prepping for that. Uh, also Ramp shut us down to $75K. I don't know if you noticed that.

I've been getting text messages for like 2 weeks about it.

Yeah. Um, I tried to go— yeah, I tried to go to that, to everyone I had contact with, and they basically said it's— they're getting big enough where they don't have to, uh, kowtow to every customer. Once Brex gets acquired now their biggest competitor's out of the market, so they know they can throw a little weight around. Um, it also— part of the reason they did it though is because we had a payment get bounced back from an ACH block, which is another like example of that really kicking us in the ass when Kru dropped the ball there. So just another piece of note to file away for later. Um, anything else on the cash flow? Uh, we sold a couple vehicles. I don't know if you saw that. Uh, we sold a 5-ton for $53K. Garrett— Derek's working on a cube truck sale for $33,000. Um, sorry if you can hear the alarms in the background, but outside of that, nothing really of note. I think Versatile is running their big, like, payment today, their credit card payment, so we should have a chunk of money from that coming in. Versatile being Versus Studios, I should say. I'm actually going to confirm if that's the case or not. Yeah, they're trying to— yep.

Okay.

So we should get a lot of hellsome money, which will be helpful just to have as kind of float. Um, so So you gotta get through payroll. Payroll actually won't be an issue because we'll get Tesla subrent payment and the other Santa Clarita subrent payment. Um, that's just the rents on the other side that we'll have to— but yeah, that's cash flow review. Um, VS sales call plan. What? I don't— I'm not sure if I know the plan there.

We need to get them started.

Okay.

Like, they need to be meeting twice a week. Like, Sean just needs a body double. Sean needs to know— I think Richard was right last week. I mean, like, we've thought it for a while, but like, Sean needs to know that he has to basically— he can't hide.

Someone is keeping track of his work.

And that there's multiple people that, like, are just— we're literally— the four of us have to be on a call at least to get started, right? Like, if we can eventually phase it out, but understanding, like, Mike will sometimes not be able to make the call or whatever. Like, in a perfect world, it just, like, we get it to a point where Richard can just kind of do it and and Sean just kind of knows what he has to do. But until then, I think like, just like following up into the oblivion with both Mike and Sean being like, when are you going to get more organized around your sales? When are you going to get more like urgency around this? Like, it's the same thing Dan was fucking doing, asking them, when are you going to send me your SOPs? When are you going to give me your warehouse layout? Like, I just like— It's just a function of like make— forcing them to have a point in time where they just have to report to us. Right.

Okay. So what does that look like? What are we actually trying to get them to do?

It's 30 minutes where we're having them just like talk us through what they are chasing. Like, who are they engaged with? What is their next follow-up? Like, I went in their sales tracker. Sean hasn't touched it since November 17th. It's just Mike in there updating shit.

Right. Just get the mics on top of it.

Sure. And he's updating it as of like the day I checked it last week. But like, it's— it is meant to just hold their feet to the fire.

Okay.

And it is also to like, if, if they think that like, I'm willing to give the digital marketing thing a try there.

Yeah.

At least like manage their expectations that like you want to shoot this weird commercial thing, you want to improve your website. Those are both things we can probably handle in the month of March, with April really being a— we'll see if that's when we're able to start phasing in more— start allocating more capital towards a digital marketing thing. But as of now, it will not be in March.

Well, what the digital marketing they want, it's not necessarily like PPC ads. They want like a digital marketing presence where they're like getting their brand out there on Instagram. That's all I could really get from Sean's commentary. It's like he wants to have a video showing how great Avon is so that he doesn't get any negative connotation with Avon. And he wants versatile on Instagram so that when PAs are scrolling— So the

video is allegedly for him to send around? And do God knows what with. Um, but the Instagram stuff is to get in front of people.

Right. But it's not to convert into like orders. It's just to like, it's brand awareness.

I mean, it is intended to convert

into orders, but not at the moment. Not like, oh, I'm on Instagram.

I think I get hit by an Instagram quince ad. I'm like, guess I'm buying this sweater that I'm wearing right now. Right.

But that's, but that's not the same buyer.

I know it's not.

Yeah.

I know that I'm on, I'm also in the future with you where this doesn't work.

But I don't, it's not that it does, it's not gonna work. Like, let, I just wanna make sure that we're a, like, it's a long tail, right?

Like it's, it's, it's a long and difficult to attribute tail, right?

Okay. All right. So this sales call, what, um, when, and I guess what are we going to talk about? So the what is going to be—

I would like them to choose, like, if we are saying, Sean, get the fuck out of this other stuff and just focus in on this. And it's like, okay, Sean, stop talking about a commercial. Stop talking about this other stuff that we've said yes to has just gone nowhere. Right. And it's like, to report to us when you— like, what the kind of— but more to that, it's who are you engaging? We have this long list. Why are there uncontacted people on this? Right. That from caviar, the last contact and last note was like, beach cleanup, early November. They're sending us their first order at the beginning of December, one truck. And it's also trying to tie up other things like Caviar and Hungryman and a bunch of these other things. They do rent from Avon, right? And I don't know whether or not, like, I don't know that we necessarily fuck with that, but we are not getting the Walmart production supply business, to my knowledge.

Not any— not frequently.

So it would be like How do we, how do we make that happen? Tackling those types of issues. Right. But really it's twice a week, 30 minutes for him to like walk us who he contacted, when he's contacting them again, and who he's going to be contacting next. And it's ideally 2 to 3 weeks of that before there's just like kind of ideally this snowball happening.

Right. They built up the muscle memory. It's like what we're— we've done with Julie and I.

The muscle memory. He might be building up results, right? Because a lot of times he has these— he'll call me and be like, I just had this great conversation with XYZ person. They didn't even know we were there. And they're like, yeah, fuck yeah, we're gonna start sending stuff to you.

And then they do, right?

Like, not every time, but like 1 out of 5 times, like, he has that. And so it's just like I guess my point in this is, yes, working with them on this, like, longer tail stuff that, like, they're not going to let go of. Like, they're just not, right? But our, the— our pro quo to that quid is, like, making sure that we're at least gaining some semblance of confidence that all of the low-hanging fruit that they've identified on this list has been contacted at a minimum, right? So if like after 2 to 3 weeks, call it 4, we've seen them fill this out, we kind of know where this stuff is, and we're like, okay, like there's— we either know where things stand, we've gotten what we can, um, and this other stuff, like, I feel that Mike can probably manage because Mike will manage stuff when It's already kind of in motion, but it's like

he's not necessarily hunting.

He can't force Sean to hunt. It's a different segment.

Yeah.

And he can follow up with them and he can be the one. So, um, that is my vision for it.

Okay. Makes sense to me.

Is there any— like, part of the call is going to be hopefully just Sean, like, we're just watching Sean on a video call, like, text somebody,

right?

Like, you know, it's body doubling.

Yeah.

And it's what's needed for, like, crippling ADHD. I used to leave phone calls with you to go get on this, like, random service where I would do the, like, kryptonite tasks. Um, with like a stranger in Germany or something where they'd be like— they'd be working whatever they are and I am the same way. It was really helpful, right? When I really don't want to do something, and I think you know this, it's like the best thing to do is just schedule time and we just

like have to do it then. Yeah, yeah, yeah.

Um, okay, so that's that. That is a time that just needs to get set and ideally not moved.

Yeah. Um, all right. So you want to send out like regularly scheduled calls on Tuesday and Thursday morning,

maybe Monday afternoon.

Okay.

And Thursday morning.

Okay, Monday and Thursday morning. The first one will be Thursday, or mon— or first one will be to this afternoon.

Yeah, ideally.

Let me see. Um, all right, I'll just reply to this email, this chain we have.

Yeah, maybe set it for like 2 PM.

Okay, or— All right, I'll just send the first one, then we get the other schedule items together when we have the call. Okay.

I'm gonna knock out the other bullet points we kind of have here so we can leave the balance for some of the longer stuff. Bank call prep— I mean, that kind of is what it is. It's gonna be a cash flow forecast, gonna be whatever we said we were gonna follow up with and whatnot.

Bank call prep set for Friday?

Yeah, uh, usually is. Yeah, okay, Friday at 9:30.

Okay, we'll have January financials, which will show a positive positive variance on the revenue side, which should be good.

Yeah, I mean, we'll be coming into that with having made the first, like, abridged payment.

Yep.

January financials showing upside revenue case. Um, some, like, little to no update on any kind of meaningful cost reductions other than, like, we're still not getting paid. I'm still not getting paid.

Um, Um, okay, I just sent that calendar invite. Um, all right, the, the Brent thing, I don't— this, uh, scope creep seems like, but I guess you can get on a call with him and see.

Uh, I think we can say no, we don't want to talk to them, or it won't— it would be like at the end. We would rather go collect a bunch of data and do this other— like, I'm happy to engage with them on— engage with him on the like, what's your confidence interval? And it's like medium-high.

Yeah, there's— I mean, it's not like— it's not like we're gonna get through this and like be like, sorry, we couldn't find anything, give me a check.

We're empty-handed, but thanks for the— like,

we've already— we found the sources, and I think there'll be more sources, like and we'll need to get people to talk to us, but it's not like there's two people in the world, and if you hate either of them, we're SOL. Like, we will put together information for you. Whether this will help you make the decision or not, that's up to you guys, but this is kind of the scope of work that we thought you needed.

I think, like, maybe the better— yeah, so no, I really don't want to talk to their team.

Yeah, but then we bring that up on the call. Call. Like, he said we're gonna connect tomorrow, this afternoon. I'll say tomorrow morning. Um, and then understanding a level of confidence hitting the timeline. Yes. Gathering meaningful substance. I mean, we can get— yeah, we can gather the information. It's up to you whether you find it substant— substantive or not, but this is what you said you needed. Discuss the possibility of meeting with our internal team before jumping in. No, not important.

Or like, you don't necessarily have to respond to that in the body of the email.

No, no, no.

We speak to that. But I think, I think it would be interesting to go talk to them once we have— like, that's almost like the capstone thing.

Right.

Like, we take all of this stuff that we've pulled in, and then we go talk to them.

Right.

And that might actually set us up to, like, this is our opinion on— having talked to your team, this is some of what— you think, right?

Okay, I'm all in on that. Um, I'll send him a— anytime tomorrow morning that works for you. I'm so— I'm trying to get a call with Paylocity set to go through some API stuff at 9, so anytime after 9 AM PST. Actually, I can do it before. You want to do 8? PST, so 11 Eastern, 11 AM.

Yeah.

Isso, né?[No speech] Ah, sent. 230?

Sure,

Sean. Do you look at your keyboard when you type? No. Do you? Sometimes I catch myself doing it and I don't know why, because I don't need to. What

do you mean? You

like to go like— No, like I'll just be looking down at the keys instead of looking at what it's typing. I don't know why.

Um,

okay. All right, got back to Brent. Yeah, I mean, at this point with Brent, like, it went from like a— I think this made it more real, and now it's more real. He wants more substance, and now that he wants more substance, like, our scope doesn't apply anymore. I

think like really what we'll be telling is like we just need to ask him like, what did you and Larry talk about last week? Like, do you now have a more like targeted like outcome you're driving towards versus the ethereal like what is this thing scope? Right,

right.

And so I can drive that piece of it. Yeah. Um,

yeah. And I'll drive the, um, I will drive the actual like research and analysis piece of it of like, here's everything that we found. I already have the IbisWorld reports downloaded. Um, I have IbisWorld access. So if you want anything specific, let me know. Uh,

we should pull the relevant reports for our sector and like live events, in-person events, those types of things.

Yeah. Um, but I can speak to all that and just like why the, the conferences have white papers and data that I don't think anyone else really has. Like you get ac— you sign up for their like gold tier premium access, like you get information that you probably otherwise wouldn't be able to get. Like, this information does exist. You probably have lists of movers and shakers that we can just get you access to if you want to, um, potentially set up a sales pipeline. Um, but making the decision on whether the operation works for you is not what this is meant to— we're not delivering that decision for you unless you want us to, but that's a different scope and we don't have time. I

don't want to do that. We can't do that. We're

not doing that. We

don't— so at the end of the day, like, the end of the day, we don't want to do this if the thing we're about to go do isn't going to be helpful. $25,000 sounds great, but it's a ton of— it's really the time, right? And it's like, we're about to go spend all this time and it doesn't work, it doesn't actually solve your thing, then we don't want to do it. Right.

Like,

um, so if you now have a more targeted outcome that you're driving towards, or if you have better insight as to what it is that you'd like to get out of the document other than like, what is this industry and maps? What do they do? Like, great. All

the better. Yep. Um,

okay, so bank— oh, on the bank stuff, yeah, we have their most recent board deck. I don't know how useful that necessarily is to them. Oh, it's not useful at all because it has the Kyōdi stuff in it.

Yeah, I mean, I think bank call prep, like, we give them— we have the January financials, we have— I think we

go in there with a, like, even more doom and gloom, like, hey, we made the payment. Yes, like, we're revenue-wise, we are trending towards exactly what we said we needed to do to make all this work. That doesn't work, doesn't matter, like, but the cash flow forecast still shows the red cells. Like, our most recent cash flow forecast —will show no red cells. Right. Um, it'll show thin. It was always gonna be thin. And it's thin because of all of the reasons we've said. We can't cut these costs because they're outside of our control for now. So, um, yeah. Uh, but point being, it's not optimistic. It's actually— If they're saying that, like, Ben's being pessimistic, like, let's show them what pessimism really— Right, right. You

haven't seen pessimism. Yeah, yeah. I,

I think— I miss World Report. That really just puts an exclamation point. We

spent $2,000 to get you this report.

JD had to pose as a student to get you this report. Look

at him.

You

think anyone's going to buy that? Look

at his hairline. I

haven't seen him stop wearing a hat since Monday. He's losing it. That's

funny. Okay.

Um, but I— but at the same time, pessimism, yes, pessimism around the, uh, whole, uh, environment. I also think we can still speak to some optimism around like the efforts that we're doing around making the business sustainable. Totally. And

like, we did exactly what we said we're gonna do, right? Like

we have those shows that we identify, we can even pull up like what are the upside cases? Like we're, some of these shows are actually tracking, like these are the, like, and versatile. We're starting this pipeline and HDR is outperforming, like the things that we're doing by not going ultra long on one part of the industry like BI did, like is working. Like, you should be confident in this company maybe not making all of its payments in 2026, but like, it being—

I

won't say that, but being like cash flow positive and not need like a restructuring or a liquidation event because like there is a lot of, uh,[No speech] I'm trying to think of how to say, like, there's a lot of, uh, redundance, like, um, uh, complementary business lines,

mitigated, like, business risks as best as we can, right, so far, while continuing to work to further mitigate it, right? Like, I think coming into it being like, look, the majority of our time is now actually focused on just like offensive ground game stuff. Like, we're playing offense and like, where we have never played offense before. We've never played offense before, have we?

No.

In this organized of a manner? No. So I think saying like, speaking to that, it's like, we told you just about everything that we are gonna do and what we can't do. We're gonna keep working on the stuff that we said we still can do. And I will continue to not take a salary until then. But

like,

that's left us with a lot of time and that time is now being spent on offensive capabilities. So like, stay tuned. Yeah.

Um,

okay.

Okay. Ping data. Pew data? I haven't even got a chance to look at it today.

Um,

Have you? No,

I had been stressing about it all weekend, just not hearing from them, and I had like a stress dream in my nap yesterday morning, um, about it. And then when it came in last night, I was just relieved and wanted to sit in it. I didn't really want to actually open the email, right? Um, Ooh, nice little battery of questions. Yeah.

So they're actually coming to us with questions now, which. It's about time, I was wondering. Great. Yeah. So

I'll have to work on that today. What's that? I'll

have to work on that today. Just to get them answers back. What was

I— go, okay,

uh, let me pull up the— you want to see the Superco org chart?

No, sure, but I also want to just

dive into the— oh, you're gonna like this one.

Oh yeah, yes, yes, yes, yes, yes. Wait, actually, make it more FTX. Um, Oh, it's beautiful. Do you remember like a year ago? I think it was when they put out one of the image generating ones and there was just this like picture of a gnome standing naked in front of a window and— and then prompt was like, make the butt even bigger. ChatGPT was like, I'm sorry, I can't accommodate that request. No,

I don't remember that. It's funny. Okay, I'm not gonna get into this right now, but,

uh, yeah, I'll download it

and send it to you. Yeah, that's fine. And their questions here, uh, password is super2026 if it requests it so you can look at it later. All capitals. It's

just a real relevant professional response to whatever it is you sent me.

Uh, did you read the doom and gloom, uh, which one? The one that was going around, uh, Twitter is coming. It was something about— it was like, uh, 2028, like the S&P's down 38. It was like a— oh yes, yeah, like

flash forward, the S&P's done this. Yeah,

I, I, I don't know, it's not the time for this, but I do have some thoughts around that. I don't think it's going to be as

bad as the— no, it's not, it's absolutely not. I think it's gonna— Twitter decided that it wanted to —like, you know, incentivize longer-form content. Right. And now everyone's trying to just put out longer-form content and just generate engagement, whether good or bad. Yep.

But bad is always going to have better engagement than good. Totally. Um, all right. Last thing is the HSS website review.

Yeah.

All right, let me pull up. So I wouldn't get caught up in necessarily

the things that you ordinarily get caught up on. So you're gonna wanna get caught up on things that you normally can't move off of.

I

mean, things that you've demonstrated a propensity of not being able to move past.

Um, okay. Here's, here is the website copy. The

point being, well, yeah, yeah. Copy. Sure.

Like, don't get caught up on the idea or like, I'm just demonstrating that this—

that's pretty good. That's pretty good. That's pretty good. That's

not bad. Point being, these are disposable, like, things. Like, we can make it look however we want. It's just what if we're coming up with a strategy for it, I think it's what it— we can build it out however we want. It needs to somehow incorporate with— special day

deserves a special bathroom. That's

a good 1B to our 1A. Um, also, I like— I gave it the pictures and it just kept to the same, like, 2-station, 3-station, ADA compliant, but the same picture. 3

stations, 3 stations, 4 doors. You

always want a back entrance to the bathroom just in case you had someone to pop their head in. Uh, but I guess from— hey, like, like a couple of just like really high-level tactical things. One, we don't want them to be able to book directly, right? We want to require one of these like call to action pay or free quote deals, right?

No, we don't want to be able to— we don't want them to be able to book directly, but we do want pricing.

Okay,

my frustration, I, I would say, and this is not going live yet, but I would say getting pricing out there, because like, I don't think Andy Gump any of these other— I don't think you— I don't think you can go on United and just get pricing online, can you?

I don't know. I mean, the way to— I think the way to do that would be, um, maybe not put pricing directly on the website, but potentially put like a get a free quote, like automatically, just to get email addresses so we can get like a pipeline going. Register for your free quote, right? Um, I like that idea. Maybe not putting pricing on the website, but like when someone submits a quote, then have it build you just a, a quote for you that you can see. But now we have your email in exchange for it. So someone who is actively searching this, we should be able to get a pipeline pretty quickly.

Um,

but I like that idea. It's got to fit in with HDR's branding. No, it does— sorry, it doesn't have to fit in with HDR's branding, but it does have to kind of be a known quantity alongside HDR because of the way they're branded. Unless we want to take the branding off of the— where is the trailer? Take the branding off of some of the trailers and just use these for Hollywood Site Services. Um, or don't even call it Hollywood Site Services, but I mean, that's Hollywood Event Rentals, Hollywood, Hollywood Depot Rentals. Yeah, I guess that's— and then do you ask, do you access it from HDR's website? HDR's website's kind of a mess right now. Um,

no, it's— and we're— we build the backlinks, we make it a standalone landing page. It can access Hollywood Depot's normal website, normal shitshow website, right? Right. It's gonna be hosted same domain, right? So it's like just a— oops. Yeah,

yeah. And then we can put some money into, um, SEO and PPC. Not SEO, that's not what you put money in. You put money into PPC to try to get clicks, to try to get people that ultimately are buyers, um, because you just type in bathroom trailer rentals. You get VIP restrooms, major event trailers, and you get 4 sponsored options. That's not a good video. That

is terrifying.

Yeah,

we got request— waxter is the lubricant of life. So, I don't wanna, I don't wanna necessarily overthink it or overbake it. Right. I wanna get something kind of, um, bookended and launched. Okay.

Um,

I would say that like one of the larger, like more benign mistakes is like letting people know of what Hollywood Site Services is, letting people know there's an entity called Hollywood Site Services. This should have always just been right. Um, but,

um, so do you want it under Hollywood— what, do you want it under Hollywood Depot Rentals or do you want it under Hollywood Site Services? Why

would we want it under Hollywood Site Services? I don't know, I'm not— that's not a rhetorical question. I'm

genuinely— I, I don't ever— that's just how he's always referred to it colloquially,

so Yeah, but no, it doesn't matter. Like, I think, like, the— what we do need to do is get updated photos of the zhao trailers.

It's hard to argue this website.

How hard would it be to just like extend what you just did? Oh

my God, no, not bad at all. Yeah, I've got to call Garrett in 10 minutes so I can ask him like, how many of these do you get? All right, I want, I want a 5 furniture clips, send. I wonder who this goes to. Um,

okay, so from an action item standpoint as it relates to this, we need updated photography of the Zhao trailers.

Um,

I need to get Roy involved in cleaning up that fucking entity registration piece. Oh, I did forward you V Corp's intent to resign. That was going to my personal email as agent for a bunch of our entities. Just

because you haven't paid? That's

correct. Um, Charles O. Stewart sends, sends me an automated weekly email that is, um— how much is it? Oh my god, we're ruined.

Um, Okay, I'll, I'll take that. Updated

photo assets. Oh, also I saw this weekend and I bookmarked it. It's like when they were posting like, waking up this morning to find that Claude or Gemini has killed your startup. But like One of those was taking just like a basic photo and then— yeah,

uh, Pompeii, Google Pompeii, I believe, whatever

it is, um, getting— using that for whatever we were about to pay $18,000 for. That's

what my point was in January, like, why would we ever pay for this right now when we can do it with Google? It defeats the whole purpose of what Verstile kind of exists to serve, but Maybe we're just smarter than everyone else.

Okay, so we need those photo assets of those trailers, and I need to get the registration and see stuff sorted with Roy. Um,

we need—

probably I, I need to probably take a pass through the copy. Yeah,

um, well, I'll put together We want it— if we want to, we want to use Hollywood Depot Rentals, we want it to be attached to the main website. Assume we're going to leave the main website alone right now. It's going to be called Hollywood Depot Rentals bathroom trailers. You're going to click to a new page. It's going to be nice and updated and fresh. It's going to have a request to quote. That quote will be generated automatically. I'll put some logic in just based on whatever pricing we want to use. Um, and then that email should go to whatever email we want to actually go on the Hollywood Depot Rentals side so

they can CC us for visibility, right? Right.

Okay. Um, and then maybe I'll do— I'll try to do a, uh, like a keyword cost estimate. Yeah,

that's a good idea. That's another thing I was thinking about over the weekend. It's like, I gotta believe that these services are deadly for like the digital marketing agency type companies. Yeah. If for no other reason than it can like, maybe it can't do the work itself, but it can tell you how to do it. Right. Hey,

no, I can get pretty close, I bet. Cause it can go, it, it'll tell us how to do it in a minute. You're right.

Okay, all right, um, can you respond to Stephanie Lockin?

What

do you want to do, Wednesday?

It's

Thursday. Let

me look at her availability. I assume these are PST times. Yes, um, Yeah, let's do Thursday at noon. Cool.

Jo is out this week. She's out in LA, so I'm solo dad. So like the 3 to 5 window, pretty much every day— 3 to 5 your time every day, um, I will be indisposed. Um,

but noon PST works for you? That That'll be 3 your time? Yeah. Okay. No,

no, it does not because I have to pick them up from school. That's,

that's what I was gonna say. I—

good catch. Yeah, good catch. Okay,

what about 4 to 5 on Thursday? Because that's, uh, that'll be 7 to 8, or is that too— that probably won't

work for you. That's in the middle of bedtime. Um, 12 to 1:30. What

about— fuck. Those kind of all don't really work for you, huh? Well,

I'm gonna have to— uh, let me figure out how to make it work and then we'll reply. Okay,

you'll handle the reply then. I mean, all of these times I believe should work for me, so you just let them know what time works best. Okay, will do. Okay.

All

right, cool. All right, I'll talk to you later. Talk to you later. Bye.