# Business Review: Fleet Utilization, Cash Flow, and Sales Strategy

**February 23, 2026 at 09:29 AM** · 84m 50s · Participants: James Adcock, JD Busfield

### Bottom Line
The company is facing critical challenges with low fleet utilization (41%) and tight cash flow, requiring immediate action on sales and cost management. The leadership is implementing a structured sales oversight process to drive revenue.

### Key Takeaways
- **Fleet Utilization:** Utilization is critically low at 41%, and selling assets isn't solving the underlying revenue problem.
- **Cash Flow:** The business is running "hot" with tight cash flow in February and a larger payment due in March, requiring sacrifices elsewhere.
- **Sales Process:** A new, twice-weekly structured sales call is being implemented to hold the sales team accountable and build pipeline.
- **New Revenue Stream:** A website for Hollywood Site Services (bathroom trailers) is being developed to capture a new market segment.

### Decisions Made
- Implement twice-weekly sales accountability calls for VS — *decided by Speaker B*
- Schedule a call with Brent for tomorrow morning to clarify project scope — *decided by Speaker A & B*
- Develop a standalone website for Hollywood Site Services/Hollywood Depot Rentals bathroom trailers — *decided by Speaker A & B*

### Action Items
- [ ] Schedule and launch the first twice-weekly VS sales accountability call (target Monday & Thursday). — @J `high`
- [ ] Prepare for and lead the call with Brent to clarify project scope and align on deliverables. — @james `high` (due 2024-03-07)
- [ ] Prepare cash flow forecast and January financials for the upcoming bank call. — @J `high`
- [ ] Develop the Hollywood Site Services website/landing page with a 'request a quote' form and integrate it with the HDR domain. — @J `medium`
- [ ] Obtain updated photography of the Zhao bathroom trailers for the new website. `medium`

### Topics
Fleet Utilization, Cash Flow Review, Sales Strategy & Accountability, VS (Versatile Studios) Performance, Hollywood Site Services Website, Bank Call Preparation, Brent Project Scope

**Sentiment:** negative

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*Generated by Call Assistant on 2026-04-09 11:43*