Executive Summary
### Bottom Line
JD's team is moving forward with a market study for the Verity business line to inform a strategic 'grow or maintain' decision, with the project scope defined and key risks identified.
### Today's Highlights
- **Strategic Assessment:** A market study was kicked off to analyze the life care planning industry and competitive landscape to determine Verity's growth potential.
- **Risk Management:** The primary project risk is securing quality information from external interviews with attorneys and RNs.
- **Stakeholder Alignment:** The study requires careful management of internal dynamics, specifically keeping the protective Verity team leader (Sherry) informed to prevent conflict.
### Watch List
- **External Interview Quality:** The success of the market study hinges on obtaining substantive information from external sources (attorneys, RNs).
- **Internal Stakeholder Management:** Proactive communication with Sherry is required to maintain alignment and avoid internal friction.