# Review of AICP Agreement & Sales Pipeline Strategy

**February 27, 2026 at 11:03 AM** · 38m 19s · Participants: JD Busfield, Sean French, James Adcock, Mike Dos Santos

### Bottom Line
The team needs to clarify the purpose and process for a problematic AICP rental agreement before pursuing production companies with it, and will implement a more structured sales pipeline management strategy.

### Key Takeaways
- **AICP Agreement Issues:** The proposed AICP rental agreement contains clauses deemed 'unconscionable' (like right to enter premises) and is missing key protections, making it unlikely for major production companies to sign.
- **Sales Pipeline Organization:** The current sales tracking is ad-hoc; the team will adopt a formal pipeline management framework (e.g., cold/warm/hot, elephant hunting) to focus efforts effectively.
- **Intelligence Gathering:** The team will explore automating lead generation by scraping film permit data to identify companies actively shooting in LA.
- **Account Ownership:** There's a need to clarify internal ownership and approach strategies for key accounts (e.g., based on personal connections like hockey fandom) to avoid bottlenecks.

### Action Items
- [ ] Investigate feasibility and build a scraper bot to collect film permit data for lead generation in key LA areas. — @JD Busfield `high`
- [ ] Develop and propose a formal sales pipeline management strategy/framework for the team to adopt. — @James Adcock `high`
- [ ] Schedule and hold a deep-dive meeting to review the specific problematic clauses in the AICP rental agreement. — @James Adcock and Sean French `high`
- [ ] Create a specific plan of attack to move the 'Pretty Bird' account from its current status to a decision point. — @Sean French and Mike Dos `medium`
- [ ] Define what additional information/columns would be helpful in the sales tracker spreadsheet to support the new pipeline strategy. — @Mike Dos and Sean French `medium`

### Topics
AICP Rental Agreement, Sales Pipeline Management, Lead Generation / Permits, Account Strategy, Client Outreach

**Sentiment:** neutral

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*Generated by Call Assistant on 2026-04-09 11:41*