Bottom Line
JD's team will proceed with a market study for the Verity business line to assess its growth potential, focusing on industry analysis and avoiding internal bias by interviewing the internal team last.
Key Takeaways
Project Scope:: The study will analyze the life care planning/expert witness industry landscape, trends, and competitive dynamics, but will not provide specific recommendations for Verity's internal operations.
Primary Risk:: The main project risk is the potential lack of quality information from external interviews with attorneys and RNs.
Internal Dynamics:: The Verity team leader (Sherry) is protective of the business and must be kept informed to avoid internal conflict.
Business Context:: The study aims to inform a 'grow or maintain' decision for Verity, a currently profitable but poorly understood business within the portfolio.
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