# Versatile Studios Sales & Marketing Strategy Session

**February 23, 2026 at 02:31 PM** · 68m 4s · Participants: James Adcock, JD Busfield, Sean French, Mike Dos Santos, Richard Chang

### Bottom Line
The team is establishing a new, focused biweekly meeting to drive revenue growth for Versatile Studios, moving from cost-cutting to offensive sales and marketing initiatives. The primary focus is on accelerating deals in the sales pipeline and executing key marketing projects like a website overhaul and a promotional commercial.

### Key Takeaways
- **Meeting Cadence:** A new biweekly working session (Mondays for planning, Thursdays for check-ins) is being established to focus exclusively on tactical sales and marketing execution for Versatile Studios.
- **Sales Pipeline Focus:** The team will prioritize moving deals from 'Target Priorities' to 'Negotiating' and closing signed agreements by systematically reviewing and refreshing the sales tracker.
- **Marketing Initiatives:** Key projects identified to support sales include a website update (removing public pricing, adding photo assets, implementing an online storefront) and producing the "Avon Doesn't Suck" commercial.
- **Resource Constraints:** Scaling sales efforts is currently limited by bandwidth for generating quotes and managing sub-rentals, highlighting a need for operational support as revenue grows.

### Action Items
- [ ] Refresh the status of all deals in the 'Negotiating' column of the sales tracker and define next steps for 'Target Priorities'. — @Mike Dos `high` (due 2025-02-27)
- [ ] Scope out the website enhancement project (removing pricing, adding photo assets, integrating storefront) and determine if it can be done internally or requires external quotes. — @Jamesw `high`
- [ ] Define the scope, budget, timeline, and responsibilities for the "Avon Doesn't Suck" commercial project in a breakout session. — @Richard Cahng `medium`
- [ ] Review and provide commentary on the standard rental agreement (AICP PERG) to unblock deals like the one with Smuggler. — @Jamesw `medium` (due 2025-02-27)
- [ ] Investigate the status and timeline for implementing the RentalWorks Storefront feature for online ordering. — @JD Busfield `medium`

### Topics
Meeting Cadence & Purpose, Sales Pipeline Review, Website Enhancement, Marketing Commercial, Operational Capacity, Cash Flow & Revenue

**Sentiment:** positive

---
*Generated by Call Assistant on 2026-04-09 11:43*