# Weekly Sales & Operations Update: High Utilization & New Business

**March 12, 2026 at 10:01 AM** · 27m 4s · Participants: Daniel Godinez, JD BUSFIELD, Julie Lawson, Garret Blutter

### Bottom Line
Business is exceptionally busy with high equipment utilization and a strong pipeline of new opportunities. The team is actively pursuing new business from pilots, existing clients, and key industry contacts.

### Key Takeaways
- **Business Volume:** Utilization is high, with many shows adding equipment and a strong flow of new inquiries, including pilots and returning clients.
- **New Opportunities:** Multiple significant leads are in play, including a potential 6-month rental for a Western, trailers for Food Network shows, and possible business from Criminal Minds and Fallout.
- **Competitive Landscape:** Disney is reportedly busy and has less equipment, potentially sending overflow business; a favorable new contact, Chris Sell, is now head of Transportation at Sony.
- **Pricing Strategy:** The new pricing model has been successfully implemented with minimal pushback, and the team is instructed to maintain it.

### Decisions Made
- Repair the vehicle in question — *decided by Speaker A and Speaker C*
- Pursue bodywork for Milk's own vehicles as a potential new revenue stream — *decided by Speaker A*
- Maintain new pricing structure for all business — *decided by Speaker B (confirmed with accounting)*

### Action Items
- [ ] Follow up on the Larry Levinson Productions quote for a 6-month Western shoot in Simi Valley and confirm the booking. — @Julie `high`
- [ ] Check with Richard (likely management/legal) regarding potential liability for doing bodywork on client Milk's own vehicles. — @JD `medium`
- [ ] Reconnect with Lee David Lee regarding the Dig show to understand why bathrooms/dumpsters were canceled and try to win back the business. — @Den `medium`
- [ ] Schedule a meeting with Chris Sell, the new head of Transportation at Sony, to solidify the relationship and explore new business opportunities. — @Julie `medium`
- [ ] Follow up with Austin regarding the Fallout production to push for equipment rentals. — @Julie `medium`

### Topics
Business Pipeline & Leads, Equipment Utilization, Pricing Strategy, Client Relations, Competitive Intelligence, Operational Updates

**Sentiment:** positive

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*Generated by Call Assistant on 2026-04-09 10:13*