Weekly Sales & Operations Update: High Utilization & New Business

March 12, 2026 at 10:01 AM|27 min|Daniel Godinez, JD BUSFIELD, Julie Lawson, Garret Blutter
Positive

Bottom Line

Business is exceptionally busy with high equipment utilization and a strong pipeline of new opportunities. The team is actively pursuing new business from pilots, existing clients, and key industry contacts.

Key Takeaways

Business Volume:: Utilization is high, with many shows adding equipment and a strong flow of new inquiries, including pilots and returning clients.

New Opportunities:: Multiple significant leads are in play, including a potential 6-month rental for a Western, trailers for Food Network shows, and possible business from Criminal Minds and Fallout.

Competitive Landscape:: Disney is reportedly busy and has less equipment, potentially sending overflow business; a favorable new contact, Chris Sell, is now head of Transportation at Sony.

Pricing Strategy:: The new pricing model has been successfully implemented with minimal pushback, and the team is instructed to maintain it.

Decisions Made

• Repair the vehicle in question — decided by Speaker A and Speaker C

• Pursue bodywork for Milk's own vehicles as a potential new revenue stream — decided by Speaker A

• Maintain new pricing structure for all business — decided by Speaker B (confirmed with accounting)

Your Action Items
Check with Richard (likely management/legal) regarding potential liability for doing bodywork on client Milk's own vehicles.
Other Action Items
Follow up on the Larry Levinson Productions quote for a 6-month Western shoot in Simi Valley and confirm the booking. — Julie
Reconnect with Lee David Lee regarding the Dig show to understand why bathrooms/dumpsters were canceled and try to win back the business. — Den
Schedule a meeting with Chris Sell, the new head of Transportation at Sony, to solidify the relationship and explore new business opportunities. — Julie
Follow up with Austin regarding the Fallout production to push for equipment rentals. — Julie
Decisions
Proceed with repairing a specific vehicle. — Speaker A and Speaker C
Continue pursuing bodywork for client Milk's own vehicles as a potential new revenue stream, pending a liability check. — Speaker A
Maintain and enforce the new pricing structure for all business, as clarified with accounting. — Speaker B
Topics
Business Pipeline & Leads Equipment Utilization Pricing Strategy Client Relations Competitive Intelligence Operational Updates

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