Bottom Line
Business is exceptionally busy with high equipment utilization and a strong pipeline of new opportunities. The team is actively pursuing new business from pilots, existing clients, and key industry contacts.
Key Takeaways
Business Volume:: Utilization is high, with many shows adding equipment and a strong flow of new inquiries, including pilots and returning clients.
New Opportunities:: Multiple significant leads are in play, including a potential 6-month rental for a Western, trailers for Food Network shows, and possible business from Criminal Minds and Fallout.
Competitive Landscape:: Disney is reportedly busy and has less equipment, potentially sending overflow business; a favorable new contact, Chris Sell, is now head of Transportation at Sony.
Pricing Strategy:: The new pricing model has been successfully implemented with minimal pushback, and the team is instructed to maintain it.
Decisions Made
• Repair the vehicle in question — decided by Speaker A and Speaker C
• Pursue bodywork for Milk's own vehicles as a potential new revenue stream — decided by Speaker A
• Maintain new pricing structure for all business — decided by Speaker B (confirmed with accounting)
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